Google pays $ 15.6 million for ‘repeated’ commercial display at Super Bowl
Reserve a spot in the busy Super Bowl commercial grid is a high-risk investment for just about any company. This is because you have to be very sure of the message that the company you pass on or about one of your products, since displaying a commercial in the interval of the biggest sporting event in the US is not cheap. The Google, for example, spent no less than $ 5 million (US $ 15.6 million) to view a clip of a minute in this year. The item chosen for the action? The Google Home .
Willing to compete on equal terms with Amazon in the personal assistants solutions for the home, the search giant has devoted much of its efforts to this device – which was announced in May of this year, during the Google I / O 2016 . So, nothing better than stamping the gadget on TV of hundreds of millions of viewers in the final of football, right? Right, but the company may have hesitated a bit in choosing the content of the film for such a special occasion.
Calm down, this is not a weak or silly commercial. As you can see in the video above, production calls for the emotional to humanize Google Home and show how it can be part of your best moments, whether it is helping in a cake recipe for the family, giving a hand in birthday surprises or Dictating the mood of a party with friends. The problem is that this is exactly the same material used in the launch trailer of the device, released during the Family ad Pixel and Daydream View .
The problem is that this is exactly the same material used in the launch trailer of the device
In general, companies strive to create unprecedented and creative advertisements to make them look good in the Super Bowl – after all, it’s a window of opportunity that’s unique in the year. Like the original clip has just over a million views on YouTube , you could say that Google may be just wanting to take your work to a much more full-bodied public and that have not had access to the product. Even so, it is still a rather unusual strategy for such a large investment.
Maybe you should take the idea of devices talking on Twitch to create something more relaxed and in tune with public sporting event, huh? Give your opinion on Google’s decision to repeat your lowest commercial in the comments section.